DigitalAnkkit

NeraHealthScience

NERA Health Science

Ayurvedic Supplements · Heal Yourself Naturally

A full-featured WooCommerce NeraHealthScience eCommerce Store built for Nera Health Science — selling Ayurvedic health supplements, protein powders, pain relief oils, and wellness products across India. Designed for trust, speed, and seamless online shopping with 20,000+ searchable products, secure payment gateway, and real-time order tracking.

Platform

Wordpress (Woocomerce)

Client

Rahul Tiwari

Year

2025

Overview

Building a Scalable eCommerce Platform for Ayurvedic Health Products

Nera Health Science is an Ayurvedic health and wellness brand offering a wide range of science-backed natural supplements, protein powders, immunity boosters, pain relief products, and vitamins. Their tagline — “Nature’s Remedy, Backed by Science” — reflects their core belief in combining traditional Ayurvedic wisdom with modern nutritional science.

Before partnering with DigitalAnkkit, Nera Health Science had no online sales channel. All product orders were handled offline through distributors and retail partners — a slow, limited, and geographically restricted model. As consumer behaviour in India shifted dramatically toward online health shopping post-2020, the brand needed a professional, fully functional e-commerce website urgently.

We built a full-fledged WooCommerce e-commerce platform for Nera Health Science to streamline product sales and dramatically enhance the customer experience. The project focused on creating a secure, scalable, and user-friendly online store with complete end-to-end shopping functionality — from product discovery to checkout, payment, and order delivery tracking.

Objectives

Complete eCommerce Setup

Full product catalogue with organised categories, advanced filters, and detailed product pages including ingredients, usage instructions, and customer reviews — enabling confident purchase decisions

Secure Payment Gateway

Integrated multiple Indian payment options including Razorpay, UPI, net banking, credit/debit cards, and Cash on Delivery — ensuring seamless, trusted transactions for every customer.

Delivery Management

Real-time order tracking and shipping integration with major Indian courier partners for smooth, transparent fulfilment — reducing customer support queries and increasing post-purchase trust.

Responsive Storefront

Fully optimised design for mobile, tablet, and desktop users — because over 75% of Indian online shoppers browse and purchase via smartphones, especially in the health and wellness category.

Admin-Friendly Dashboard

Simplified WooCommerce backend for the Nera team to independently manage products, inventory levels, orders, discounts, and customer data — without needing any technical knowledge

Increase in Monthly Product Sales

5 X

Products Searchable on Store

20 K+

Google PageSpeed Score

94 +

Google Rank for Brand Keywords

# 1

Our Process

How We Built the NeraHealthScience eCommerce Store

Every DigitalAnkkit e-commerce project follows a structured four-phase process — from strategy to launch — ensuring the final store is not just live, but actively driving sales from day one.

01

Discovery & Planning

Deep analysis of Nera Health Science’s product range, target customers, competitors, and business model. We mapped out the complete product taxonomy — categories, sub-categories, attributes like weight, flavour, and pack size — before building anything.

02

UI/UX & Store Design

Designed a clean, trust-driven storefront with a nature-inspired navy-and-green palette reflecting Ayurvedic wellness. High-quality product imagery, clear CTAs, and a frictionless cart and checkout flow designed specifically for Indian shoppers.

03

WooCommerce Development

Built on WordPress with a custom WooCommerce configuration. Integrated Razorpay payment gateway, Indian shipping partners, product review system, wishlist, and a fast-loading AJAX-powered product search covering 20,000+ SKUs

04

SEO, Testing & Launch

Full on-page SEO setup with product schema markup, keyword-optimised descriptions, and image alt text. Tested across 15+ devices before launch. Google Search Console, Analytics, and Facebook Pixel integrated for post-launch tracking.

Key Features Delivered

A Complete eCommerce System — Not Just a Website

The NeraHealthScience store was built with every feature a growing Indian health brand needs to sell confidently online — from first visit to repeat purchase.

Advanced Product Catalogue

Organised product library with category filters, search, product variants (size, flavour, quantity), detailed ingredient lists, usage guides, and a customer review system to drive confident purchase decisions.

Multi-Mode Payment Gateway

Integrated Razorpay supporting UPI, Google Pay, PhonePe, credit/debit cards, net banking, and EMI options — plus Cash on Delivery — covering 100% of Indian payment preferences for zero abandoned carts due to payment issues.

Real-Time Order & Delivery Tracking

Integrated shipping management with major Indian courier services. Customers receive automatic SMS and email updates at every delivery stage — dispatched,, out for delivery, and delivered — building post-purchase confidence.

Mobile-First Responsive Design

The entire storefront — from homepage hero to cart and checkout — is pixel-perfect on every screen size. Tap targets, font sizes, and image layouts are all optimised for one-handed mobile shopping on Indian smartphone screens.

SEO-Optimised Product Pages

Every product page includes keyword-rich titles, meta descriptions, structured data (product schema), optimised image alt text, and internal linking — ensuring Nera's products appear in Google Shopping and organic search results.

Admin Dashboard & Inventory Control

A simplified WooCommerce admin panel enables the Nera team to add new products, update stock levels, manage orders, apply discount codes, and view sales reports — all independently, with no developer involvement required.

Platform Choice

Why We Chose WordPress WooCommerce for NeraHealthScience

Not every e-commerce platform suits every business. For Nera Health Science — a growing Indian health brand with a large product range and need for SEO — WooCommerce on WordPress was the clear, powerful choice.

Complete Ownership & Control

Unlike Shopify or other SaaS platforms, WooCommerce gives Nera Health Science 100% ownership of their store, data, and code — with no monthly platform fees eating into margins as the business scales.

Superior SEO Capabilities

WordPress is the world’s most SEO-friendly CMS. Combined with plugins like Rank Math and WooCommerce’s native structure, it gives Nera full control over every on-page SEO element — critical for ranking health supplement searches on Google India.

Unlimited Scalability

WooCommerce scales from 10 products to 100,000+ products without platform limitations. As Nera Health Science grows its product line and customer base, the same platform handles it — no expensive migrations needed.

Indian Payment Integration

WooCommerce has native integration with Razorpay — India’s leading payment gateway — plus support for UPI, NEFT, and COD. This made setting up a complete Indian payment system straightforward and reliable from day one.

Cost-Effective for Growing Brands

A WooCommerce store built by DigitalAnkkit costs a fraction of what enterprise e-commerce platforms charge — with no transaction fees, no per-product charges, and full flexibility to add features as the business grows.

Blog & Content Marketing Ready

WordPress’s built-in blogging capability lets Nera publish Ayurvedic health guides, product benefit articles, and wellness tips — driving consistent organic traffic from health-conscious Indians searching Google every day.

Web Design

SEO Strategy

Optimised to Rank for Ayurvedic Health Searches on Google India

For an e-commerce store selling health products in India, organic search visibility is not optional — it is the primary growth engine. Parents, patients, and health-conscious consumers actively search Google for Ayurvedic supplements, protein powders, immunity boosters, and pain relief products every single day.

We implemented a comprehensive e-commerce SEO strategy for the NeraHealthScience store — ensuring it ranks for high-intent product searches while also appearing in Google Shopping results through product schema markup.

→ keyword research targeting Ayurvedic supplement searches across India

→ Product schema markup for Google Shopping and rich results

→ Keyword-rich product titles, descriptions, and meta tags on every page

→ Compressed WebP product images with full descriptive alt text

→ Google Search Console, Analytics, and Facebook Pixel setup

→ XML sitemap, robots.txt, and canonical URL configuration

→ Core Web Vitals optimisation — LCP, FID, and CLS all in green

→ Local SEO setup for brand name and Ayurvedic product category searches

Progress Bar

Google PageSpeed Score

Mobile performance achieved through optimised images, deferred scripts, and lightweight WooCommerce configuration.

1.4s

Page Load Time

100%

Mobile Responsive

SSL A+

Security Grade

Pg 1

Brand Search Rank

Client Says

“DigitalAnkkit built us an online store that looks incredible and actually sells. Our online orders crossed our entire offline distribution volume within just 3 months of launch. Best investment we made for our brand.”

— Rahul Tiwari, Founder · Nera Health Science

Let’s Work Together

Ready to Build Your Powerful eCommerce Store?

Whether you sell health products, fashion, food, or any physical product — DigitalAnkkit builds WooCommerce stores that rank on Google and convert visitors into loyal customers.